Hi, Hernán here
Ever since I was a curious little kid, I’ve been obsessed with the workings of everything around me. Whether it’s the history of a building, the mechanics of a toy or the technology behind a game. I’ve always had a million questions and a lot to learn.
After pursuing a Bachelor of Architecture, Urbanism, and Design degree from Universidad Nacional de Córdoba, I landed a sweet gig at Electronic Arts as a 3D creator. Let me tell you that if you’ve played games in the last few years, chances are pretty high that you’ve played one that I helped to create.
In collaboration with a great team, I helped put together Latin America’s first 3D-printed fashion show. It was a wild ride, but we pulled it off and it was a huge success.
Outside of that, I’ve participated in a ton of creative challenges with Hello Wood and the Argentine Chamber of Wood. I’m always looking for new ways to flex my design muscles and push my creative boundaries.
Before joining Wootic as a Product Designer, I worked at a large architecture firm where I designed everything from hotels and offices to shops and museums. I employed all kinds of fancy software to get the job done. Sometimes it was easy and intuitive, and other times… let’s just say it was a complete nightmare. That’s what sparked my interest in UX, and ultimately led me to get certified by Google.
Now, as a UX Designer at Avature, my mission is to create products that make people’s lives easier, more enjoyable, and more fulfilling. I’m always striving to provide solutions with vision and commitment, making sure that every user has an amazing experience.
My design process
01. discovery
The discovery process is a crucial part of my work. It involves gathering information and insights about users, their needs, and the context in which they will be using the product or service I’m designing. Throughout the discovery process, I collaborate closely with other members of the team, such as developers and product managers to ensure that the design meets technical requirements and business goals.
02. RESEARCH
I typically start with identifying research goals and questions. Then I choose research methods that will help me to answer those questions, such as user interviews, surveys, card sorting and focus groups.
03. Design
I take what I’ve learned about you and the audience and from there start building ideas. I begin with the user flows and sitemap of the product, followed by wireframing. As I build out ideas, I’ll get feedback along the way so we can tweak what we build together.
04. TEST AND ITERATE
Through multiple rounds of testing and iteration, I ensure that the prototype meets user expectations and business goals.