Real Estate blockchain based app
Product Design
Released
2021 – 2023
A blockchain-leveraged real estate ecosystem. It enables the investment of real estate assets in a fully-compliant, fractional & tokenized way.
Challenge
Provide an intuitive and engaging user experience that simplifies the complex process of buying or renting a property. The app needs to cater to the diverse needs of its users, including buyers, sellers, renters, and real estate agents, by providing personalized and relevant information. Additionally, the app needs to be equipped with advanced search and filtering functionalities that allow users to easily navigate through the vast amounts of real estate data available.
Strategy
By interpreting and synthesizing data, I am able to gain valuable insights into user needs and behaviours, which in turn informs potential areas of application. Through research and analysis, I explore different business opportunities, markets, and potential competitors to better understand the user landscape and identify areas for improvement. By combining data-driven insights with a deep understanding of user needs, I strive to create impactful design solutions that enhance the user experience and drive business success.
Results
I worked diligently to craft a digital product tailored to the needs of the real estate segment. From the initial MVP development to the final design.
Client view
The client needed the product to be ready as soon as possible. They had been trying to enter the US market without much success, precisely because they didn’t have a developed app.
Planning
I developed a 3-month plan to cover all the requirements, starting with a thorough benchmark and a quick testing phase to identify and address potential development issues.
Invested time
I managed to reduce the development time by 40% by having a solid design foundation. The estimated development time was 2 years, but with our planning, we were able to cut it down to 1 year and 4 months.
Benchmark
Through benchmarking, you can gain valuable insights into industry standards, customer expectations, and emerging trends. This information allows you to develop a deeper understanding of user needs and preferences, and craft a product that truly resonates with your target audience.
Structure MAP
A well-designed information architecture is essential for creating a clear and intuitive user experience. It helps to ensure that users can quickly find the information they need, whether it’s product features, pricing information, or contact details. By grouping related content into logical categories, defining clear labels, and developing a consistent navigational structure, you can create an app that is easy to use, engaging, and effective.
I was responsible for:
UX Research and market benchmark
Creative and design process
User testing and insights
Product UI and branding
KYC Onboarding
Content Design